Analyzing Your Audience for Public Speaking

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Part of the video series: How to Pick a Public Speech Topic

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Organizing a Speech into Parts

Organizing Information for Publi...

Picking a Public Speaking Topic

Tips for Interesting Speech Topi...

Types of Public Speeches

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Summary: A great speech topic depends on your audience. Get tips for analyzing your audience before speaking in this free video clip from a professional public speaker.

Views: 608 | Tags: ideas, fun, public, speaking, speech, topic, speeches, Persuasive, arguments, informative

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About the Expert

Tracy Goodwin Tracy Goodwin has a master’s in corporate communication and 10 years experience in professional speaking. Recipient of numerous public speaking awards and is ... read more

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Video Transcript

Analyzing Your Audience for Public Speaking

OK. We've established that you're giving a speech on a certain topic. Informative, persuasive, special occasion, so forth and so on. The first thing we have to look at is your audience. Who in the world are you speaking to? OK. We've got to take a look at a lot of different areas about your audience that you might not have thought of. Because we have to pick a speech topic that's going to be appropriate for who you're speaking to as well as remember something worthwhile and something that they're going to be interested in. So, let's just look across the board at the demographics. Now, by demographics I'm talking about things like age. Are you talking to twenty year olds? Are you talking to sixty year olds? Because you and I both know you talk to them very differently. OK. What is the age? Are they all twenty? Are they all sixty? Are you looking at a cross-section? What's the gender? Are you talking to women? Are you talking to men? Because trust me. You're going to find out if you don't already know, you talk to them differently. OK. Are you, do you need to look at anything like religious background, economic background, educational background. And most importantly, what you do you have in common with these people? What do you have that is similar? And what do you have that's different? Are you all college students? Great, check that off. Are you all working for the same company? Great, check that off. Are you all in sales? Great, check that off. It's important to take a look at all those demographics because you want to write your speech and pick your topic to make it interesting for that group of people.