Building an Audience of Regular Radio Listeners

Video Transcript

Hi, there. This is Eddie Matthews on behalf of Expert Village. A few tips for announcers trying to get a career in radio. In this segment, we're going to talk about radio in the video age, and how to communicate your thoughts and your ideas with your listener. Radio has that ability to capture the imagination in this video age. But many broadcasters, now, could not tell you a story without going to the internet first. I've always used a candy bar approach with young announcers. If I asked you to tell me what's in a chocolate bar, I don't want you to tell me what the ingredients are. I want you to tell me how it tastes. You've got to sell that sizzle, rather than the steak itself. Convince me that this is the best chocolate bar and that you will not be disappointed after you've bought it. You've got to use that same approach when you're on the air. Whether it be talking about music, whether you're into a talk format. Anything. Even if you're reading the news or the sports. We've used this in the past: don't read me the news. Tell me the news. Make it conversational. Convince me. Because as a friend that's a long-time listener, I want to believe you. I want you to tell me a story. That's what I want. Radio announcers have this ability to hold their listeners with the same approach. You want to be able to grasp them, connect with them. Let's face it, you're talking to a mass audience, but it's one at a time. Someone listening in the car, someone working at home, in the office. You can build up a relationship with your listener. They just want to be able to tune in each day and connect and hear what you have to tell them. It's a great connector, and if you can do that, you'll hold your listeners.

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