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Summary: Get local reaction to big news stories. Learn how to create a local angle for your radio news report in this free series of career advice videos on radio broadcasting.
Views: 364 | Tags: show, radio, audition, promotion, broadcasting, interviewing, call-in
About the Expert
Eddie Matthews Eddie Matthews is currently the program director of 1240 CJCS and 107.7 MIX FM in Stratford, Ontario, Canada. Also known as Fast Eddie, you can hear him weekl... read more
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Questions & AnswersHi there, this is Eddie Matthews, on behalf of Expert Village. A few tips for announcers trying to get a career in radio. In this clip, we're going to be talking about show prep. Show prep is crucial for your success, even if you have a music intensive format, you need to observe what's happening around you. Especially in your own market. I mean you can subscribe to show prep and get ideas, you can get ideas from wired copy, especially from the kicker stories, the human interest type of stories. But the one thing that you need to do is create a local angle. Any story, you should be able to get a local angle from it. If you hear that coffee is not recommended for pregnant women, see if you can get a local pediatrician on the air to talk about it with you. Show prep doesn't always have to come from the intimate. Just observing the things around you. What's happening around you. And that always works, you know if Super Bowl is coming up, chances are that the TV shops are going to be having a sale on high definitions or plasma screens. Pizza and beer sales are going to be going on as well. You got to look around at what's popular, and see what the things are that you can connect to that main story. Just so that you can use it as the main story, and plan some show prep that way.
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