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Why Good Customer Service Is Important

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Part of the video series: Keys to Good Customer Service

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Summary: Learn why good customer service is so important with expert retail sales management and employee training advice in this free online customer service video clip.

Views: 2,611 | Tags: training, service, employee, stores, customer, retail, courteous, seminar

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About the Expert

Pamela Unruh Pamela Unruh has been working in the customer service industry for nearly 20 years. She has a great deal of experience on the subject and has been a corporate... read more

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Video Transcript

Why Good Customer Service Is Important

Welcome. This section is called providing great customer service. I'm Pam Unruh on behalf of expertvillage.com. So why is customer service so important to your business? Every business is based upon customer. The customer is the person who brings revenue and profitability into your business. Now if you lose this customer, you are also losing the money or profitability that they brought in to you. If you retain customer's, then you not only retain your business for a month, a year, but it could go on longer than that. Think about the customer base that you could build upon from that one customer. You could have word of mouth, advertising, it's just out there for you if your customer is happy with you. So think of the value you will be receiving just from this one customer alone. Again, the bottom line for any business is profitability.

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