Misconceptions about Tires

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Part of the video series: Tips for Buying Tires

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Summary: Learn the common mistakes when buying new tires with expert automotive tips in this free online auto repair and car maintenance video clip.

Views: 2,028 | Tags: tire, buying, best, car, truck, discount, tires, selecting, sales, mud, winter, ratings, sizes

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About the Expert

Rick Geissler Rick Geissler is a second generation tire expert and owner of A & R Tire center in Rancho Cucamonga California. The business has thrived for over 40 years and... read more

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Video Transcript

Misconceptions about Tires

RICK GEISSLER: Hi, I'm Rick Geissler, expertvillage.com, coming to you from A&R Tire, talking about how to buy tires. Common mistakes we see when people are purchasing tires is they just think--everybody thinks they're black and round and really don't have any benefits and they're all the same. So they believe when they're out shopping for tires that Joe's Tire down the street might have a set of tires for $89 and we're trying to sell them a set for $289. And what's going on is, again, the nylon cap plies, the belt wedges, the bead stiffeners, UNI-T tire technology, spiral wrap, depending on the manufacturer. Those things aren't in--the only way to get those prices down on those tires is take out those benefits. So we think we have to really educate the customer on letting them know what they're buying for their money. The other thing we look at when we're trying to sell a set of tires to a customer is the customer wants--his real concern, maybe it's $400 for the mid range and it's $500 for the premium. What they really need to do is we go through it. We really need to look at the price per mile. How many miles is that tire going to get you? Divide it up, and usually, the premium price can give you a smoother ride, more comfort, better stability, better handling, and it's going to be a cheaper price per mile.