Car Racing Time Commitments

"TINA STULL: Hi. I'm Tina Stull and I drive the Top Dragster for Interstate Batteries. On behalf of Expert Village, I want to talk to you about sponsorship in the world of racing. Along with the extra events that they have opportunities is that it also increases the days that you might be away from home or away from work. And usually, a sponsor will--part of it is that you might do some appearances or you might do some of their print ads or whatever. And that you, if you're the kind of person who likes that and likes talking to people, then that's a bonus, but if you're really somebody who doesn't really want to go that direction, you just want to go race, getting yourself in a situation where you're obligated to do that might be a bad thing. The sponsors are looking at you like a moving billboard, and also they're looking at you as what do they think of you as a person. And when you go to a sponsorship, don't forget that they're buying you as a person and what you're about as well as how well you perform at the track. And so, when you're doing your sponsorship, let your personality show in that packet that you send so that they can discover a little bit about who you are and get to like you as a person. And that seems to be the best way to pull in sponsorships, at least in my case."