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How to Find the Right Car Racing Sponsor

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Part of the video series: The Basics of Drag Racing

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Summary: Find the right car-racing sponsor that matches your ideals, from philanthropy to marketing; learn how with tips from our professional driver in this free car-racing video.

Views: 465 | Tags: dirt, engine, car, motor, street, racing, slot, import, sprint, NHRA, IHRA

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About the Expert

Tina Stull Tina Stull's father was her initial inspiration for getting into car racing. She has been racing full-time for the past three years and currently drives a Top... read more

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Video Transcript

How to Find the Right Car Racing Sponsor

TINA STULL: Hi. I'm Tina Stull, and I drive the Top Dragster for Interstate Batteries. On behalf of Expert Village, I want to talk to you about sponsorship in the world of racing. A lot of my--the sponsors that I have, Bonnema Racing, Mac Tools, Interstate Batteries are all very involved in philanthropic organizations. And so, that's a very good mix for me, where another racer that maybe didn't enjoy doing that, that might not be a very good thing. So, you really want to look at the type of racer you have--I mean, the type of sponsor that you have and make sure that there's a match. But just remember, it's not all about winning. When you're just starting out and you're learning, that's okay. They're not really--some sponsors are, if maybe it's a part or that, a lot of my sponsors don't necessarily have performance parts on my car. They look a lot more at what I do as a whole person.

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