Public Relations Campaign for Your Children's Book
Hi! I’m Angela Sage Larsen. On behalf of expertvillage.com, today, we’re going to talk about publishing your own children’s story. Please visit my web site at petalwinkthefairy.com. When it comes to marketing your book, the very best way you can do that is through a PR. I have been told that PR is 600 times more effective than traditional marketing. Different ways to get yourself in the news and to get people to notice is through school book fairs, through book signings, and through other events, especially if you can align yourself with a charitable cause. Because the message of Petalwink Learns to Fly is girls’ self-esteem and learning to believe in themselves, we find organizations that help support that message. The key to good PR is to start locally. Start with your neighbors and your neighborhood; start with your immediate community and let them know about your book. Tell the story of how you came to write the book; tell your story behind the story, that’s what people find interesting and that will attract them to the book. That’s the same idea when you go to write a press release. If you go online and find this specific format for how to write an effective press release, send them out everywhere that you can, but of course, starting locally. Tell your story behind the story, and that’s what will draw people to your book. The other way to get some PR is to do events, you can do book fairs; you can do book signings, and align yourself with the cause like we did with Petalwink Learns to Fly.