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Logos: Band Promotion & Marketing

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Part of the video series: Music Marketing & Promotion: Band Management

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Summary: Learn how to make a band logo and get marketing and promotion tips in this music business video.

Views: 711 | Tags: gold, rock, business, performance, money, album, record, deal, musicbusiness, musicians, tour, marketing, gigs, shows, venues, live, bands, pop, advertising, merch, promotion, promoting, industry, signed, platinum

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About the Expert

Kiely Griffin Kiely Griffin is a third-year music management and jazz flute student at the Hartt School of Music in West Hartford, CT. She has previously served as vice pre... read more

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Video Transcript

Logos: Band Promotion & Marketing

A great way to promote and advertise your band is to develop a successful logo for your band. A logo is a phrase, picture or diagram that can describe your band's name and also has something visually attached to it. For example, the band South Mountain Pass, has a small picture, logo, of a mountain. This actively represents their group. Logos are great for putting on stickers and other merchandise. You can put the name of your band on some stickers. You can also promote yourself by putting small designs on other stickers. These are good examples of logos. As you can see, this has the title and then has a sticker, has a picture attached to the back of it. Logos are great to use for certain events as well. For this, "Another Taste of Summer" music festival, the logo for this event includes a girl in a summer outfit.

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