Setting Up a Media Staff for a Political Campaign
Part of the Video Series Running for Office & Political Campaign Tips
Viewing videos requires the latest version of Adobe's Flash Player.
Get the latest Flash player.
Get the latest Flash player.
- Rating:
- Views: 659
- Comments: 0 (comment now)
Favorited: 0 | Add to Favorites
-
Bookmark at:
All Videos in the Series, Running for Office & Political Campaign Tips
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Now Playing
-
-
-
-
-
-
-
-
Video Transcript
Setting Up a Media Staff for a Political Campaign
Hi. This is Jim Goettler on behalf of Expert Village. This is a video series about managing a political campaign. In this segment I want to touch briefly on your media team. You need four people on your campaign who understand and are very comfortable using media. A national campaign, a state campaign, a regional campaign must make use of media to get the word out. You simply are not going to have the resources to reach each individual as one on one, as much as you may want to do so, therefore, we must make use of media. The trick here involved is getting to understand how a reporter thinks, how a news department thinks, how the feature sections think so you can pitch stories to them or your media people can pitch stories to them that will be picked up and the word get out. It's an art form. It's something that you need to consider very carefully when you're developing a staff so that you have people who already have good rapport and good understanding of your local media, whatever that may be. Be it broadcast, be it using the net, be it print. There are tricks involved you only get through experience and time tested methods. So when you're putting your staff together thinks very long and hard about who you want to be the media spokesperson, what kind of access they have to the media and what their history is in working with the local and regional media in your area. Your campaign can fail or succeed based on how you work your media. It's a dance you're going to have to get used to. It's a lot of fun, but it must be done and done as well as possible. The next section we're going to touch on is how your campaign, particularly a political campaign for candidacy, interacts with the political parties in your region. Thanks.
Hi. This is Jim Goettler on behalf of Expert Village. This is a video series about managing a political campaign. In this segment I want to touch briefly on your media team. You need four people on your campaign who understand and are very comfortable using media. A national campaign, a state campaign, a regional campaign must make use of media to get the word out. You simply are not going to have the resources to reach each individual as one on one, as much as you may want to do so, therefore, we must make use of media. The trick here involved is getting to understand how a reporter thinks, how a news department thinks, how the feature sections think so you can pitch stories to them or your media people can pitch stories to them that will be picked up and the word get out. It's an art form. It's something that you need to consider very carefully when you're developing a staff so that you have people who already have good rapport and good understanding of your local media, whatever that may be. Be it broadcast, be it using the net, be it print. There are tricks involved you only get through experience and time tested methods. So when you're putting your staff together thinks very long and hard about who you want to be the media spokesperson, what kind of access they have to the media and what their history is in working with the local and regional media in your area. Your campaign can fail or succeed based on how you work your media. It's a dance you're going to have to get used to. It's a lot of fun, but it must be done and done as well as possible. The next section we're going to touch on is how your campaign, particularly a political campaign for candidacy, interacts with the political parties in your region. Thanks.
About the Expert
Expert: Jim Goettler has extensive experience with organizations requiring a wide variety of management and interpersonal skills, including special event coordination. Read More
Advertisement
Arts & Entertainment | Business | Careers | Cars | Computers | Culture & Society | Education | Electronics | Fashion, Style & Personal Care | Food & Drink | Health | Hobbies, Games & Toys | Holidays & Celebrations | Home & Garden | Internet | Legal | Music | Parenting | Parties & Entertaining | Personal Finance | Pets | Relationships & Family | Sports & Fitness | Travel | Weddings |
Bartending | Cooking Dictionary
