How to Use a Website for Promoting an Art Gallery

Video Transcript

Hi, this is Christina Varga from the Varga Gallery in Woodstock, New York and today on behalf of Expert Village we’re going to show you how to open and run your own art gallery. What I learned to do early on is to design my own website. I had someone do the initial thing but like I said before the most important thing that you have to have is logo. You see this, this is my logo, we’re creating brand recognition, Varga Gallery, Woodstock, New York, people have to know that because then they’ll know that, oh that’s the Varga Gallery, not just oh, another Varga or whatever and you have to do that. I use Dreamweaver, to do my website and on my website I also have links to history about me, the artists that I represent, upcoming events, my own work, my My Space, calls for artists, because artists want to know if they can show, how to get in touch with me and guest book. These are the things that, and also I mention my cable access TV show, and then I have a link to all the great press that I get because I work my ass off to get, that’s the great press. I also have pictures or slide shows of things that are happening, I have a listing of my events, because see, the internet, anybody in China can read this today and then I have a slide show to have animated things going across my screen so it’s not boring to look at.

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