How to Get Free Advertising for an Art Gallery

Video Transcript

Hi, this is Christina Varga from the Varga Gallery in Woodstock, New York and today, on behalf of Expert Village we’re going to show you how to open and run your own art gallery. One of the important things about having a gallery such as the Varga Gallery in Woodstock, New York is advertising. If you don’t have money there are so many free ways to advertise, if you do have money, place ads in your local papers, place ads in arts related magazines that are local to you. Place ads in the New York Times if you can afford that, or Just Suppose magazines or any one of the innumerable great art magazines that are out there, but I focus on free advertising, that means internet related stuff, listings of events that are in your free local calendars, mailing lists, Yahoo mailing lists, announcement lists, the internet, have a My Space, its really important to have a My Space, if you’re not having a My Space, then you have to have a Facebook or Friendster, whatever, one of these free, your own website, because the bulletin announcements go to all your friends, make friends, what you should do is search for your local zip code, mine is 12498, so if it’s 12498, you type that in on the My Space, it pulls up all the people in your region, add them as friends, they’re around you, they’re within fifty miles, they’ll drive to see you if you’re having a show, you want people to know about you, you want to create an image, very important to have a logo, very important to have a style, very important to be focused on what you want to do because it is only one thing that you can do, you can only sell one particular kind of art. That’s not necessarily true, but if you want to be successful it probably is, you should focus, people do classical, people do figurative, people do still life’s, I do alternative, outside, visionary and self taught artists and that is what I love, that includes graffiti and anybody else that wants to pick up a pen and do it, but they have to be good and that’s how I choose them and that’s how the Varga Gallery has stayed around for four years, it’s a very tough lesson, but I’m here to make it easy, this is so much easier than learning it yourself.

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