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Elements of Logo Graphics

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Part of the video series: How to Design a Logo

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Summary: Understanding the elements of logo design is crucial to designing a great logo, get a lesson in graphic design in this free video.

Views: 1,137 | Tags: design, internet, web, computers, logo, branding, web designing

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About the Expert

John Moore John Moore has worked as a freelance graphic designer for 12 years. His clients include corporations, authors, small business, and web companies. He has won n... read more

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Video Transcript

Elements of Logo Graphics

This is John with Expert Village telling you about logos. On this I started with a semi circle. I actually chopped it off at the bottom, this was because it gave a different feel, even though it's just very simple it's really just a completely straight circle. I just chopped the bottom off just a little bit. I went through, found the fonts and the textures and what I did is at first I found this font. Now if you'll notice here on the original I actually slanted it and then I slanted it upwards and you can do that very easily with your tool. If you're in PhotoShop you can create a warped text and you go to that and since this flatten I'm not able to do that right now, but you can go there and you can easily create warped text or there's also some of your transforms. You can skew or you can distort and that's another easy way to do that. Now on the rock part what I did is I actually got a real texture of a rock and I went through and I basically highlighted the outside of each letter and then I cut it out and so that way I found a big fat bold font that I liked, I took the texture and then I cut it out.

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