Logo Designs with Photos

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Part of the video series: How to Design a Company Logo

Color or Black & White Logo Desi...

Logos Designing with Vector Tool...

Summary: Designing a company logo using photos or images creates limitations because of resolution issues. Learn how to keep this in mind as you watch a design expert and create your logo in this free video clip.

Views: 368 | Tags: design, business, marketing, logo, branding, company

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About the Expert

John Patrick John Patrick has over 25 years experience in the graphic arts, advertising, and broadcasting industries. His portfolio includes graphic and web design, live ... read more

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Video Transcript

Logo Designs with Photos

In this clip we are going to use our vector tools to introduce some photo elements to our logo design. We will again use Illustrator which is a registered trademark of Adobe and I am in no way affiliated with Adobe. Now suppose you want to include a more photo realistic look to your company logo designs. Let’s look at two techniques that could be used to incorporate photo images. Now here we are taking a photograph of an eye that we would like to use as a fill for our text. Using Adobe Illustrator we will place the image behind our text. We can now create a compound path or a cookie cutter effect which will leave us with a stylized design that will help convey the visual nature of the company's business. Perhaps we would like a more abstract look to our company's logo. We will use the same photograph of the eye along with our vector tools to streamline the image. As a result we will simplify many of the details and exaggerate others. This will give us a unique logo that will work quite affectively alongside our logo type. So that concludes our look at using vector tools to incorporate photo elements into our logo design.