Logos Designing with Vector Tools

Viewing videos requires the latest version of Adobe's Flash Player.
Get the latest Flash player.

Showing 1-5

Part of the video series: How to Design a Company Logo

Color or Black & White Logo Desi...

Uses for Company Logos

Add to My Playlist What is a playlist?

Summary: Designing a company logo with vector images is much more versatile because resolution is never a problem. Learn some tips from a design expert as to why this is in this free video clip.

Views: 550 | Tags: design, business, marketing, logo, branding, company

Get the latest Flash player.

Email Video Add to Favorites

About the Expert

John Patrick John Patrick has over 25 years experience in the graphic arts, advertising, and broadcasting industries. His portfolio includes graphic and web design, live ... read more

Hide Comments

Conversations About This Video

Comments
(0 comments)
Questions & Answers
(0 questions) (0 answers)

Be the first to comment on this video.

Have a question about this video topic? Ask our community members and let them share their knowledge with you!

Ask A Question

You must sign in to perform that task.

Log In Now!
Don't have an account? Click here to sign up for FREE!

Sign Up Now!
Already have an account? Click here to sign in.

Email Address:

Password:

Confirm Password:

Screen Name:

I would like to receive the Expert Village Video of the Day

Date of Birth:

Gender: Male Female

Country:

Zip/Postal Code:

Enter the letters you see below

What's This?

I agree to the terms of use and privacy policy.

Video Transcript

Logos Designing with Vector Tools

In this clip I am going to explain the benefits of using vector tools to design your company logo. Vector Illustration programs such as Adobe Illustrator is well suited for logo design. Now Illustrator is a registered trademark of Adobe and I am in no way affiliated with Adobe. Vector images are comprised of geometrical elements such as points, lines, curves, and polygons which are all based upon mathematical equations. And that may sound complicated, but the most important thing is that vector graphics are resolution independent. And what that means is your logo design can be enlarged or reduced in size and still retain its sharp edges. Your finished logo will look great whether it is printed on a business card, the side of a company vehicle, or even something larger. Now this is not the case with a rastorized or pixilized image which it tends to get soft and blurry when enlarged which is very undesirable. Using a vector design program we are able to layer our company logo which makes it much easier to work with multiple elements. Spot colors are often added to the second layer which helps us to isolate them for editing. With a vector design program we are also easily able to experiment with elements such as gradients, drop shadows, borders, and fills. That concludes are look at using vector tools to design our company logo.