MADD: Youth Education

Video Transcript

With our youth programs that we actually offer, we actually start in kindergarten through college. In the younger grades, we have our three screen assembly show that we bring in to their school and their assembly hall, or their gym, seventy five foot worth of screen where it gives kind of an IMAX experience. It goes through and it talks about the issues, or making smart choices as it impacts deaths and underage drinking and all those other factors as well. We've got a program that's called Protecting You, Protecting Me. That is where we actually train high school students to go in and to, then they go in and work with elementary school students about smart choices, wearing their helmets, wearing their seat belts, all kinds of other factors. If there's anything up behind their hands in a car vehicle projectiles, make sure those things are down in the floorboard, to help make them to have smart choices in the future as well. Another one of our programs is called Youth In Action. That's a great program, and it really focuses on teenagers from twelve to eighteen, somewhere in that range. And what that program is, is we go in, we kind of start it in schools or a community so maybe it's a city of schools, so it's not one specific school necessarily. And what we do with that is we go in and we have the students do alcohol free programs. They go in and they can help with the prom programs and doing the pledge forms. They can also work with alcohol law enforcement in their own states to where they actually are trained to go in and do things like alcohol purchase surveys, to where they'll go in and actually go to a convenience store and try and purchase alcohol, and then we track those and say look, "There's an issue here. There's a problem here". Some of the other things we do are shoulder taps, to where we'll go in and train them to where they'll go up to people in the parking lot of maybe a grocery store, or something like that, and try and get them to purchase alcohol as well. And we use that as a survey as well. Some of the other things that they do with Youth in Action is sticker shock. So we'll work with convenience stores and other suppliers to where we'll actually put little stickers that says, just a little reminder, says "Don't provide alcohol to someone under the age of 21". So those are some of the programs, our prom program, our homecoming programs are titled as Think programs. We're trying to get them to think. We're actually expanding into doing a spring break version, a graduation version. Some of those key times, homecoming, spring break , are when you're seeing the peaks of deaths of teenagers. And so if we can go in and make an impact on them and make an impression on them, if we just reach one of them that could go up and help make that decision when they're sitting there. They think about the victim's story that they saw on one of our programs and they think twice before getting behind the wheel, we've done our job and we're very happy with that. Both those are just some of the few programs we've got. We've got tons and tons of other programs that we do. We do our Tie One on for Safety program, the Red Ribbon week that we do typically is around October, November, and we've got a lot of support from students as well.

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