Tips on Creating a Marketing Plan for Your Non-Fiction Book

Video Transcript

I’m Bobbi Linkemer on behalf of expertvillage.com, and I’d like to invite you to visit my website at writeanonfictionbook.com. It’s a very good idea to think about marketing on the front end and unfortunately, most new authors don’t. They say I have this wonderful idea and they really don’t have a sense of the process. Part of that process is determining who’s your reader, who’s your audience, where are they, what are they reading, what are they doing for entertainment, where are they hanging out, what kind of organizations do they belong to, and how do you get the book to go from your hands to their hands. There are a lot of people who have the philosophy that you need to think that through very carefully on the front end, and if you don’t think that you can actually market the book effectively, or there is no market out there, or it is not solving a problem. Questions you can ask yourself are what is the problem that this book is solving and why do people need it. How are they going to benefit from it? What’s in it for them to buy it? Why would they but my book and not one of the other six on the shelf on the same subject. You do have to think through this on the front end and that’s what the proposal is for, to ask yourself all those tough questions.

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