How To Plan, Book & Organize a Successful Music Tour

Summary: A concert tour is a series of concerts by a musician or musical group. In the world of popular music, these concert tours can become enormous enterprises that last for several months or longer, are attended by hundreds of thousands or millions of people and bring in millions of dollars in ticket revenue. Different portions of lengthy concert tours are known as legs of the tour. Concert tours are often administered on the local level by concert promoters or, in some cases, by performing arts presenters.

Booking a music tour may be a little more difficult than it seems at first. It helps to learn from those in the music business who have gone on tour themselves in order to make sure that mistakes are minimized and that the tour is effective. In this free video series, our expert will teach you how to book a music tour, as well as provide a number of tips to make everything go smoothly. From creating a marketing plan to finding and booking music venues, these video instructions will teach you everything you need to run a tour. You'll learn how to make press kits, how to use a publicist, and how to be professional in your performances. When run properly, a music or concert tour can be very effective in earning money, gaining new fans, and re-affirming relationships with fans you already have.