How to Promote a Rock Show

Learn how to promote a rock and roll show and attract legions of fans in this free series of band management videos from our expert on music performance and promotion.

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Tags: music business, rock stardom

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Summary: Finally, the big day has arrived. You roll out of bed at three in the afternoon, reach to the coffee table to grab your Black Sabbath wrist bands hidden in the midst of beer bottles and cold pizza, and jump to the clothes covered floor with your fist already raised to the sky. After standing in front of the mirror for an hour listening to Metallica's Black Album, you put tattered clothes on, throw your Gibson Les Paul and Marshall Half Stack in the back of your Honda Civic and drive into the sunset to make Rock n Roll history. After a gruesome sound check and frequent arguments about where to put the microphone, you finally look up to your masses of fans to find only a middle aged, slightly balding man standing in the back grumbling and pacing. With a broken heart not even Jimmy Page and all his black magic could heal, you drive home, dejected and alone asking, “If rock happens at a bar, but nobody's around to hear it, does it still rock?”

In this free video series, watch as rock n' roller and out of controller David Jackel teaches how to promote a rock show. Are you tired of just playing for the bartender? These step by step music business lessons will turn you into a rock god in no time. Learn how to promote electronically, where to put fliers, how to write a review, how to get radio promotions and more. For a successful show, just as much work needs to go into promotion as practicing and the experts at Expert Village want to help.

About the Expert

David Jackel has been performing in rock bands since he was sixteen years old, both as a singer and as a rhythm guitarist. Influenced by the Beatles, the Pixies, Jane’s Addiction, and Suede, among other artists, David’s music fuses the melody and shine of British pop with the roughness and abandon of American rock and roll. He is a fan of Oscar Wilde and Vladimir Nobokov, and writes lyrics best described as dark comedy. His tremulous vocals reflect his teenage experience in musical theater, and have been compared in reviews to those of Morrissey, Brett Anderson, and Peter Murphy. David grew up in Holmdel, New Jersey, and spent most his childhood listening to music, drawing, and reading. Though he enjoyed music as a child, David showed little aptitude or interest in creating it. This changed during his sophomore year of high school when he auditioned for the spring musical. Picking a selection from Phantom of the Opera, David tried singing for the first time and surprised everyone – especially himself.

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