How to Make a Press Kit: Band Management Tips

Summary: Being in a band can be one of the most rewarding experiences of a lifetime. Getting up on stage and looking out at a crowd of face sends an exhilarating sensation down your spine, regardless of what type of music you play. It’s the reward that any entertainer gets from performing his or her craft skillfully.

Some musicians or groups look to move beyond small, infrequent gigs, naturally, hoping to progress from a working local band to outright sensations in whatever scene they happen to occupy. But being in the top tier of pop, rock or rap artists does require a bit of work outside of the normal scope of musicianship and songwriting ability. If you want to be a part of the music business, then you need to learn a few things about how that industry works. It’s all about marketing, being in the right place at the right time, networking, and knowing how to package what you and your group have to offer. If you hope to sell out stadium-size venues someday, it would behoove you to know a little something about sales, n’est-ce pas?

In this free music and marketing video series, learn how to make a professional press kit, which is any band’s calling card when it comes to promotions, getting gigs, and letting the industry know who you are. Our expert will walk you through how to package each element of the kit, as well as give you some creative ideas for your own press package. Enjoy.