Music Marketing & Promotion: Band Management
Get marketing and promotion tips on band publicity, going on tour, playing bigger venues, and selling records and merchandise in these music business videos.
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Summary: Being in a band can be one of the most rewarding experiences of a lifetime. Standing on stage before a sea of smiling faces would send anybody to the moon and back, regardless of what type of music they played. That feeling is the universal reward of satisfaction and acclaim that drives any entertainer to continue to hone his or her craft to perfection.
Some musicians or groups hope to move beyond small venues and low paying gigs, naturally. They have a drive to make it big, to be discovered, to get signed, hoping to take the steps needed to move from a local band to a pop sensation. But being on top in the world of pop, rock or rap requires a bit of extracurricular activity. If you want to be a part of the music business, then you need to learn a few things about how that industry works. It’s all about marketing, networking, and knowing how to sell yourself and your group to the audience, the public at large, and the music industry.
In this free music and marketing video series, learn how to promote your band using low cost guerrilla marketing tactics, as chances are you’re not going to have much money to spend on promotion. That’s okay; our expert will equip you with the knowledge you need to get the word out about your band to the fans, the venues, and the record labels effectively.So, let’s get started.
About the Expert
Kiely Griffin is a third-year music management and jazz flute student at the Hartt School of Music in West Hartford, CT. She has previously served as vice president, president and member of M.E.I.S.A (Music Entertainment Industry Association). As active a member of M.E.I.S.A, she helped to manage two bands, created press kits, demos, merchandise and booked gigs. In 2005 and 2005, she put on the Artist Project, a collaboration of selected bands who performed for a panel of industry professionals. She also worked as an intern briefly at Toad’s Place in New Haven, CT and with the Vermont Youth Orchestra. Currently, she manages jazz and hip-hop artists.
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