In cold climates it is absolutely fantastic. In cold climates, you apply the ceramics to the inside of the house or building. The thing to remember is that heat is very simple. The only thing that heat wants to do is to transfer from an area of higher concentration to a lower concentration. That is it.
Heat escapes into the wall cavity to the outside of the house up through the ceiling. It heats up the attic. Now I told you earlier about our Radiant barrier coating that goes on the back side of the attic decking. Now as a side note, there are other Radiant barrier coatings out on the market, our coating was actually designed by my father. It is the only one in the world that is 100 percent water-based and 100 percent environmentally friendly. Well, the dual application for this particular coating in cold climates is you apply this to the inside, the anterior ceiling, and the inside of the walls.
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