Women should measure themselves at the right under the bottom of the breast, then right across the apex. The apex is across the center of the breasts. Honestly, the way I see it is when there is a fluctuation in weight, women should re-measure themselves. Also, don't buy the bra when you are menstruating, because you are bigger at that point in time; the body swells up in that area.
You have to measure yourself at a department or lingerie store. They can tell you exactly what size that you should buy. They have a chart; for example, if your bottom is 29 and your apex is 35, with those measurements they should give you a 34B bra. With those measurements that's how you fit a bra.
As for the styles of bras, there are tons. Pick the ones that give you the coverage that you need. There's a bra for every kind of occasion.
You have to feel comfortable in it. When you bend down or whatever, you shouldn't feel like your going to pop out; it shouldn't be too loose or too tight. It is a piece of clothing that should not bother you. If a bra fits well, you shouldn't be able to see any lines through your shirt.
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